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June 17, 2021
LinkedIn Crash Course

LINKEDIN CRASH COURSE: How to Grow Your Brand Awareness

With over 756 million members and 303 million active users, LinkedIn is an extremely effective marketing tool. To create ongoing engagement with your target audience, however, there are a number of best practices you should be implementing to grow your brand and networks -- or in LinkedIn jargon, connections.
May 19, 2021
Laura Hill

Meet Laura: Our Summer Marketing Intern!

My name is Laura Hill, and I am so excited to be joining the team as a summer Marketing Intern at Custom Direct. I will be a senior this fall […]
May 12, 2021
Social Media Lead Generation

Why Your Company’s Social Media Presence Matters for Lead Generation

A strong social media presence is vital to marketing your brand. With technology readily available, reaching prospects through a variety of digital content across various popular social media sites has never been easier. While a website serves as the main source of your company’s capabilities, many leads also turn to social media to learn more about your product, the benefits you offer, and your company culture - comparing and contrasting with your competitors.
April 14, 2021
Make Your Social Media Advertising Go Further with the Right Audience

Make Your Social Media Advertising Go Further with the Right Audience

What are Social Media Advertising Audiences? Social Media Advertising Audiences are the “who” social media advertisements are delivered to. Different platforms have slightly different criteria for targeting an audience, but […]
March 18, 2021
Don't Cut It Out - Social Media crop sizes

(Don’t) Cut It Out! : Perfect Image Sizing for Social Media Posts

When was the last time you were browsing in social media and came across a post that had an awkwardly cropped image, or text that was unreadable? Keeping track of […]
February 2, 2021
Local SEO

What is Local SEO, and How Do I Get Onboard?

Shop Local. Buy Local. We’ve become accustomed to these marketing initiatives as communities are drawing attention to local businesses in an effort to spotlight the products and services which are […]
January 13, 2021
Social Media Best Practices

Best Practices for Social Media Posts: Matching Content to the Platform

With so many social media platforms to choose from, be sure to set aside time to plan out your content! If your company is present on Facebook, Instagram, Twitter, and […]
December 17, 2020
Content Development

How Content Development Can Reduce Your Lead Gen Workload

  Seems contradictory – doesn’t it? Content development is often seen as a drain of both time and resources. It’s true – the writing, editing, and organizing process can be […]
November 24, 2020
CDI-Thanksgiving Bingo

Play CDI Thanksgiving Day BINGO!

This year, celebrate Thanksgiving with friends and family – near or far – with CDI Thanksgiving Day BINGO! Download a single card or download our 5-card set to play with […]
October 28, 2020
Scared of new website

Updating Your Website Doesn’t Have to be Scary!

With Halloween just days away, it’s prime spooky season and there are plenty of scary tricks to give you the creepy crawlies. Updating your website, however, doesn’t have to be […]
October 21, 2020
Frida Kahlo Mural by Geoff Bevington

CDI Creativity at Work: Geoff Bevington Honors Frida Kahlo

  mediumcenterFrida Kahlo Mural by Geoff Bevington ContentAs an artist, Geoff Bevington has completed over 100 murals, but his latest endeavor hits close to home – literally. Partnering with the […]
September 29, 2020
Manufacturing Month

October is Manufacturing Month: Here’s What to Expect

  Manufacturing Month is here! Until now, this meant a plethora of trade shows, events, and expos running throughout October. This year, however, due to COVID-19, many in-person events have […]
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