With over 756 million members and 303 million active users, LinkedIn is an extremely effective marketing tool. To create ongoing engagement with your target audience, however, there are a number of best practices you should be implementing to grow your brand and networks -- or in LinkedIn jargon, connections.

My name is Laura Hill, and I am so excited to be joining the team as a summer Marketing Intern at Custom Direct. I will be a senior this fall […]

A strong social media presence is vital to marketing your brand. With technology readily available, reaching prospects through a variety of digital content across various popular social media sites has never been easier. While a website serves as the main source of your company’s capabilities, many leads also turn to social media to learn more about your product, the benefits you offer, and your company culture - comparing and contrasting with your competitors.

What are Social Media Advertising Audiences? Social Media Advertising Audiences are the “who” social media advertisements are delivered to. Different platforms have slightly different criteria for targeting an audience, but […]

When was the last time you were browsing in social media and came across a post that had an awkwardly cropped image, or text that was unreadable? Keeping track of […]

Shop Local. Buy Local. We’ve become accustomed to these marketing initiatives as communities are drawing attention to local businesses in an effort to spotlight the products and services which are […]

With so many social media platforms to choose from, be sure to set aside time to plan out your content! If your company is present on Facebook, Instagram, Twitter, and […]

  Seems contradictory – doesn’t it? Content development is often seen as a drain of both time and resources. It’s true – the writing, editing, and organizing process can be […]

With Halloween just days away, it’s prime spooky season and there are plenty of scary tricks to give you the creepy crawlies. Updating your website, however, doesn’t have to be […]

  mediumcenterFrida Kahlo Mural by Geoff Bevington ContentAs an artist, Geoff Bevington has completed over 100 murals, but his latest endeavor hits close to home – literally. Partnering with the […]

  Manufacturing Month is here! Until now, this meant a plethora of trade shows, events, and expos running throughout October. This year, however, due to COVID-19, many in-person events have […]