LinkedIn previously catered to job seekers but has evolved into a destination for serious, business-minded professionals who know they can no longer rely on face-to-face or more traditional methods of connecting and selling.
With over 756 million members and 303 million active users, LinkedIn is an extremely effective marketing tool. To create ongoing engagement with your target audience, however, there are a number of best practices you should be implementing to grow your brand and networks -- or in LinkedIn jargon, connections.
A strong social media presence is vital to marketing your brand. With technology readily available, reaching prospects through a variety of digital content across various popular social media sites has never been easier. While a website serves as the main source of your company’s capabilities, many leads also turn to social media to learn more about your product, the benefits you offer, and your company culture - comparing and contrasting with your competitors.