LinkedIn isn’t just for job searching. When used properly, LI can be an invaluable tool in creating an online professional network for both companies, and individuals. For companies, LinkedIn provides […]
Generating engagement is key to any digital marketing plan. For companies to be successful on social media, they need to be strategic. Drive engagement by posting to platforms at peak […]
There are a variety of tools a business can use for marketing, so why utilize marketing automation? Mailing lists and social media posts certainly have their place in overall strategy, […]
My name is Brenna Dunckel, and I am excited to join Custom Direct as their new Marketing Project Coordinator. With a background in recruiting and a bachelor’s degree in Marketing, […]
We Won Gold! Winners have been announced in the 34th Annual Educational Advertising Awards, and Custom Direct, Inc. has been presented with the Gold Award for Logo/Brand effort in the […]
A well designed website can be one of the most effective marketing tools your business has, to educate and inform prospects and customers, drive leads and produce measurable ROI. The […]
Twitter is a great tool to increase brand awareness, generate leads, and connect with potential customers. The problem? In order to experience its value, you need to have followers. Having […]
Taking on a new business venture is risky-about as risky as swimming with sharks. One wrong move could turn you into shark bait, or worse, bankrupt. Seeking investors, or bigger […]
UPDATED – January, 2023 with information on AI-generated content. The average human attention span is 8.25 seconds, meanwhile the goldfish ranks higher at 9 seconds. Interesting right? The average […]
Everyday, consumers venture into their local bookstores, brand-name-apparel retailer, electronic merchandiser and auto-part stores. In the consumers mind, they graze the aisles looking for a product that catches their attention. […]
I hear the term “marketing” all the time. As a business, you don’t always step back and take a look at what kind of marketing your business is conducting. Many […]
With the amount of information cluttering the news feeds of many social media users, it is important to note the huge impact visual content has on communicating with an audience. […]