Resources

Case Studies

October 17, 2019
Writing For Character Count

Writing for Character Count

Before you begin writing, whether it is for a tweet, a Facebook or Instagram post, or a LinkedIn update, you should know the recommended or mandatory character limits for the […]
October 8, 2019
LinkedIn Strategy

LinkedIn Strategy

LinkedIn isn’t just for job searching.  When used properly, LI can be an invaluable tool in creating an online professional network for both companies, and individuals.  For companies, LinkedIn provides […]
August 8, 2019
Ideal Posting Times for social media

Ideal Posting Times

Generating engagement is key to any digital marketing plan. For companies to be successful on social media, they need to be strategic. Drive engagement by posting to platforms at peak […]
July 18, 2019
Why Marketing Automation Sales Funnel

What Is Marketing Automation—and Why It Matters

There are a variety of tools a business can use for marketing, so why utilize marketing automation? Mailing lists and social media posts certainly have their place in overall strategy, […]
May 15, 2019
Brenna Dunckel

Welcome to the team

My name is Brenna Dunckel, and I am excited to join Custom Direct as their new Marketing Project Coordinator. With a background in recruiting and a bachelor’s degree in Marketing, […]
March 7, 2019
34th Educational Advertising Awards - Call For Entries

We Won Gold!

We Won Gold! Winners have been announced in the 34th Annual Educational Advertising Awards, and Custom Direct, Inc. has been presented with the Gold Award for Logo/Brand effort in the […]
October 30, 2018
Refresh your website

9 Reasons Why Your Online Presence May Need A ‘Refresh’

A well designed website can be one of the most effective marketing tools your business has, to educate and inform prospects and customers, drive leads and produce measurable ROI. The […]
July 12, 2016
More-Twitter-Followers-Image

10 Ways to Gain More Twitter Followers

Twitter is a great tool to increase brand awareness, generate leads, and connect with potential customers. The problem? In order to experience its value, you need to have followers. Having […]
June 21, 2016
Small Marketing Budget Image

Swimming with Big Fish on a Small Marketing Budget

Taking on a new business venture is risky-about as risky as swimming with sharks. One wrong move could turn you into shark bait, or worse, bankrupt. Seeking investors, or bigger […]
June 14, 2016
No One Reads - But Google Does

No One Reads – But Google Does

  The average human attention span is 8.25 seconds, meanwhile the goldfish ranks higher at 9 seconds. Interesting right? The average attention span is declining and no one is reading […]
June 7, 2016
Slotting Fees Image

Slotting Fees – The Expensive Battle for Shelf Space

Everyday, consumers venture into their local bookstores, brand-name-apparel retailer, electronic merchandiser and auto-part stores. In the consumers mind, they graze the aisles looking for a product that catches their attention. […]
May 31, 2016
My Intro to Buyers Personas Picture

My Intro to Buyers Personas

I hear the term “marketing” all the time. As a business, you don’t always step back and take a look at what kind of marketing your business is conducting. Many […]
No-Nonsense Marketing for Manufacturers

Join more than 33 Illinois-based manufacturing firms who have seen the benefit of implementing this straightforward, no-nonsense program designed to put your digital presence to work.

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