September 12, 2013
meta tags

The Importance of Meta Tags

Search Engine Optimization is a broad topic, but it helps if you understand the concept of Meta tagging.  There are three main types of Meta tags: Meta title, Meta description, […]
September 9, 2013
cost per action

Cost Per Action (CPA)

According to, “ Cost Per Action (CPA), also known as cost per acquisition, is a method of paying for advertising that allows you to pay for each conversion as […]
September 5, 2013
direct mail

Direct Mail; Still Necessary?

Is direct mail still relevant?  This question has been plaguing marketers since the Internet has begun its progressive takeover of marketing.  Direct mail is the good old fashion method of […]
September 2, 2013
click-through rates

Click-through Rates

CTR stands for Click-through rates, and are yet another way to measure search engine optimization.  CTR indicates a ratio for the number of clicks an advertisement receives.  The ratio indicates how […]
August 29, 2013


In today’s digital age one of the marketing world’s biggest tools might surprise you. #Twitter has emerged as the perfect medium for businesses to communicate with their clients in a […]
August 26, 2013
Image alt tag

Alt Tag Simplified

What is an Alt tag you ask? Explained by Webopedia, “An Alt tag is an HTML attribute specified in the IMG tag to provide alternate text when an image on […]
August 22, 2013
internet marketing

Internet Marketing

Internet marketing today is just as prevalent as print marketing.  We live in a modern world of constant advertisements: billboards, commercials, radio ads, consume us everyday, but the most recent […]
August 19, 2013
Organic Search

Organic Search Results

What is an organic search? Surely you’ve heard this term before, but might still be unsure as to what it means.  According to, “An organic search is a term […]
August 15, 2013
PPC Advertising

PPC Advertising Explained

Pay-Per-Click advertising, or PPC for short, seems to be all the rage nowadays. PPC is everywhere, but what is it? According to, “PPC advertisements generate revenue for Web publishers […]
August 12, 2013

Understanding ROI

ROI, or Return on Investment, is a very common analysis technique for determining what the percentage return on an investment will be.  ROIs are commonly used by business practitioners and […]
August 8, 2013
LinkedIn era

The LinkedIn Era

Who would have guessed that LinkedIn has been around for 10 years? The site that can be dubbed ‘Facebook of the Business World’ just celebrated its decade of success in […]
August 3, 2013
public relations

Public Relations Redefined

Many people associate Public Relations with the term ‘damage control.’ On the contrary, PR is so much more than that. According to the Public Relations Society of America, or PRSA, […]