We’re proud to call Marché a client of Custom Direct. The staff at Marché curates and sells the most wonderful cheeses and charcuterie – and are consistently making news, most recently […]
Creating a website for a small business client can be a very rewarding – and challenging – project. Working to define the business goals and achieve the needs of a small business owner […]
In a recent post, Jim Coogan, the founder and president of Catalog Marketing Economics, posed a question certainly on the minds of most millenial marketing mavens, “Can catalogs be replaced with only […]
“Specialty Foods Have Mass Market Appeal” an article written by Richard Thompson for Gourmet News, The Business Newspaper for the Gourmet Industry, discusses specialty food business’ growth in recent […]
You’re meeting with your agency to talk about the new print project and you want to make your time as productive as possible. Here are some typical questions to consider […]
Interested in learning how to write an effective marketing plan for your business? There are eight easy and essential steps! The eight steps include: identifying your target market, creating a SWOT […]
Entrepreneur magazine recently published an article titled “25 Signs You Need Help Marketing.” The article discusses common signs that identify businesses who need help marketing themselves. It includes the topics […]
At Custom Direct, we’d like to think a client’s success is due primarily to our efforts at branding and marketing their products and services – and this is true in […]
Here’s how the gig works: First, look at the image at left. Do you see a dress? Perfect. Now, can you determine the dress’s color? Is it white? Is it blue? What is […]
In a recent post, The Art of Delivering Style, Maria Haggerty says, ” photography plays a critical role in e-commerce success. When it’s done well, professional e-commerce photography delivers product images that […]
Brand identity is one of the most important facets of marketing. Many people believe a logo to define the brand identity of a company, but brand identification is so much […]