July 26, 2016
GECRC logo

Nonprofit Work – Doing Good by Doing Well

Creating a website for a small business client can be a very rewarding – and challenging – project. Working to define the business goals and achieve the needs of a small business owner […]
March 9, 2016
shoppers love receiving and reading catalogs

Can Catalogs Be Replaced With Only Internet Marketing?

In a recent post, Jim Coogan, the founder and president of Catalog Marketing Economics, posed a question certainly on the minds of most millenial marketing mavens, “Can catalogs be replaced with only […]
June 23, 2015
specialty foods are becoming more accessible

Specialty Foods Are Becoming More Accessible

  “Specialty Foods Have Mass Market Appeal” an article written by Richard Thompson for Gourmet News, The Business Newspaper for the Gourmet Industry, discusses specialty food business’ growth in recent […]
June 11, 2015
8 Step Marketing Plan infographic

How to Write an Eight-Step Marketing Plan

Interested in learning how to write an effective marketing plan for your business? There are eight easy and essential steps! The eight steps include: identifying your target market, creating a SWOT […]
June 2, 2015
25 Reasons to get help with marketing

25 Reasons to Get Help with Marketing

Entrepreneur magazine recently published an article titled “25 Signs You Need Help Marketing.” The article discusses common signs that identify businesses who need help marketing themselves. It includes the topics […]
March 10, 2015
Jill Foucré and Dana Williams make a plan

Never go shopping while hungry. Make a plan.

At Custom Direct, we’d like to think a client’s success is due primarily to our efforts at branding and marketing their products and services – and this is true in […]
February 27, 2015
color and Controversial Dress Photos

What Color is This Dress? It Depends…

Here’s how the gig works: First, look at the image at left. Do you see a dress? Perfect. Now, can you determine the dress’s color? Is it white? Is it blue? What is […]
March 17, 2014
good photography

Show it… to Sell it…

In a recent post, The Art of Delivering Style, Maria Haggerty says, ” photography plays a critical role in e-commerce success. When it’s done well, professional e-commerce photography delivers product images that […]
September 16, 2013
brand identity

The Importance of Brand Identity

Brand identity is one of the most important facets of marketing. Many people believe a logo to define the brand identity of a company, but brand identification is so much […]
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