Resources

Case Studies

December 22, 2016
Marche in Glen Ellyn

Our clients are news makers – and cheese mongers, too.

We’re proud to call Marché a client of Custom Direct. The staff at Marché curates and sells the most wonderful cheeses and charcuterie – and are consistently making news, most recently […]
July 26, 2016
GECRC.com

Nonprofit Work – Doing Good by Doing Well

Creating a website for a small business client can be a very rewarding – and challenging – project. Working to define the business goals and achieve the needs of a small business owner […]
March 9, 2016
shoppers love receiving and reading catalogs

Can Catalogs Be Replaced With Only Internet Marketing?

In a recent post, Jim Coogan, the founder and president of Catalog Marketing Economics, posed a question certainly on the minds of most millenial marketing mavens, “Can catalogs be replaced with only […]
December 2, 2015
packaging design

Winning at the Shelf: When Less IS More

June 23, 2015
specialty foods are becoming more accessible

Specialty Foods Are Becoming More Accessible

  “Specialty Foods Have Mass Market Appeal” an article written by Richard Thompson for Gourmet News, The Business Newspaper for the Gourmet Industry, discusses specialty food business’ growth in recent […]
June 16, 2015
design

Learn the Lingo: Working on Print Projects with Your Design Agency

  You’re meeting with your agency to talk about the new print project and you want to make your time as productive as possible.  Here are some typical questions to […]
June 11, 2015
marketing plan

How to Write an Eight-Step Marketing Plan

Interested in learning how to write an effective marketing plan for your business? There are eight easy and essential steps! The eight steps include: identifying your target market, creating a SWOT […]
June 2, 2015
25 Reasons to get help with marketing

25 Reasons to Get Help with Marketing

Entrepreneur magazine recently published an article titled “25 Signs You Need Help Marketing.” The article discusses common signs that identify businesses who need help marketing themselves. It includes the topics […]
March 10, 2015
make a plan

Never go shopping while hungry. Make a plan.

At Custom Direct, we’d like to think a client’s success is due primarily to our efforts at branding and marketing their products and services – and this is true in […]
February 27, 2015
color and Controversial Dress Photos

What Color is This Dress? It Depends…

Here’s how the gig works: First, look at the image at left. Do you see a dress? Perfect. Now, can you determine the dress’s color? Is it white? Is it blue? What is […]
March 17, 2014
good photography

Show it… to Sell it…

In a recent post, The Art of Delivering Style, Maria Haggerty says, ” photography plays a critical role in e-commerce success. When it’s done well, professional e-commerce photography delivers product images that […]
September 16, 2013
brand identity

The Importance of Brand Identity

Brand identity is one of the most important facets of marketing. Many people believe a logo to define the brand identity of a company, but brand identification is so much […]
No-Nonsense Marketing for Manufacturers

Join more than 33 Illinois-based manufacturing firms who have seen the benefit of implementing this straightforward, no-nonsense program designed to put your digital presence to work.

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