Twitter is a great tool to increase brand awareness, generate leads, and connect with potential customers. The problem? In order to experience its value, you need to have followers. Having an active following on Twitter has great benefits, but getting started can be intimidating. We often get questions from businesses asking: “What is the best way to increase our Twitter following?” and “How can we generate more leads with Twitter?”
There are a variety of ways to grow your network on Twitter; here are a few simple steps to get you started:
1. Follow More
Follow industry leaders to stay on top of what is new. Reach out to your existing network, LinkedIn connections or upload your contacts to see who else is on Twitter. Browse your twitter suggestions for who to follow, and follow those who follow you.
2. Promote Your Twitter Account
Promote your twitter on other social media accounts, add a follow button to your website, emails, business cards and sales collateral.
3. Keep Up With Trending Topics
Discover popular events, topics and conversations with Highlights that are tailored just for you. Use relevant hashtags and keywords in your posts.
4. Add Images To Your Posts
Researchers found that colored visuals increase people’s willingness to read a piece of content by 80%. (source)
5. Tweet Often
Simple enough. The more you post, the more opportunities to receive engagement from followers. If your followers like your content, they may retweet your post to their followers.
6. Schedule Your Tweets
Use tools like Hootsuite, Buffer, or Sprout Social to schedule your content. Experiment with tweeting at different times. Stat about 2am.
7. Engage & Be Responsive
Always reply to questions and thank users for mentions. Responding quickly after receiving comments or private messages validates that you are engaging and receptive.
8. Promote Tweets
Twitter offers promoted Tweets that show up in timelines, detail pages, and profile pages. These allow you to gain more followers, website clicks/conversions, and video views.
Participate in the building and sharing of knowledge necessary within your own network. Sharing other tweets help spread content quickly through the network helping it find its way to the people who are interested in it.
Dig deep into your analytics to get a better understanding of the types of content your followers enjoy and engage with most – then adjust to better connect with your audience.
Let’s be honest… people really only care about themselves – they don’t care what YOU are doing right now. We’d like to think they do – but they don’t.
So how do you reach people? You tweet about things that THEY care about. You consider topics of interest to your audience – then you provide information via your Tweets.
Custom Direct is ready to help you identify your target audience and define what THEY are interested. Contact us today!