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OVERVIEW
Torque Technologies, based in Sarasota, Florida, is the exclusive distributor of GOIZPER brand clutches and brakes in North America. GOIZPER brand products are sold worldwide into OEM and MRO clients and have a reputation for high quality, precision engineering and flexible design. The brake and clutch division, however, was much smaller and less known than the larger Agricultural Spraying division.

PROBLEM
Goizper’s good reputation wasn’t well known in North America and they faced considerable competition from much larger, well-established players. The lucrative can manufacturing market, for example, offered Goizper great potential for Retrofit and OEM business, if the marketplace could be reached with the right messaging.

SOLUTION
We moved the primary website away from the Torque Technologies brand toward the newly refreshed GOIZPER brand. Torque Technologies has exclusive representation with four unique manufacturing firms located around the world – and the brand emphasis needed to be on the PRODUCT first, with the Distributor second.

We developed an updated identity system and a completely new website – focusing on product applications to drive traffic and interest toward specific product groups. Since the products are generally so large (costly) their is a need for detailed information throughout the buying process. The Can Manufacturing Applications, in particular, helped Torque Technologies to establish a growing presence in the beverage can industry.

Torque Technologies is pleased with our ongoing work and is working to develop and implement marketing programs for additional Torque-represented brands.