Community Association Institute CAI
Community Associations Institute [CAI]
February 5, 2015
Lake Arrowhead Resort Operational Materials
Lake Arrowhead Resort
February 5, 2015

Diablo Valley CA

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OVERVIEW
The city of Concord, California is perfectly situated, northeast of the San Francisco Bay Area. With its ideal weather and the natural beauty of majestic Mount Diablo, Concord is a hidden gem in the East Bay, only a quick day-trip away from Napa Valley, Oakland, San Francisco and San Jose.

CHALLENGE
Good Creative Group was hired to develop and implement a comprehensive multi-year plan to promote Concord’s varied lodging and amenities to residents, travelers, vacationers, event planners and meeting pros.

To promote Concord’s location and all the amenities it has to offer, GCG developed a multi-channel campaign under the new brand: Diablo Valley.

In Diablo Valley, visitors can blaze their own trail with activities including hiking and biking or relaxing with great food, local microbrews, and outdoor music.

SOLUTION
As an integral part of the Good Creative Group, our team was hired to create the interactive, online presence and execute production of digital, outdoor, and print marketing materials. Our ongoing website management helps to keep content fresh and work in tandem with social media and PR efforts to drive traffic to the Diablo Valley website.