RIDGID Tools Marketing for LS+Team
RIDGID
February 5, 2015
Juice Tyme
Juice Tyme
February 5, 2015

Colony Brands

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OVERVIEW
Swiss Colony, founded in 1926, has steadily grown into a portfolio of 11+ retail brands, reaching more than 130 million shoppers annually.

Now called Colony Brands, the product categories offered include home, fashion, general merchandise, children’s’ clothing and gourmet foods. Fully integrated websites and multichannel marketing efforts have fueled recent dynamic growth – including that of Midnight Velvet – an extremely successful, 25-year old catalog and website brand featuring women’s high fashion clothing, accessories and jewelry in the latest trends, styles and colors.

CHALLENGE
Managing production of a 100-page fashion catalog, critical color matching and expert retouching of 200+ images per project is extremely important and time critical.

Our attention to product color not only helps contribute to improved sales, but also reduces returns for color critical fashion items. The challenge is to provide a precise level of detail and expertise in a short period of time, managing hundreds of products and samples needed for critical color matching.

SOLUTION
Our team has worked in concert with Colony Brands for more than 27 years and our color, retouching and project management skills work extremely well for this type of multi-page and multi-version catalog work.

Accomplishing a large project such as this, on time and without mistakes, requires a highly coordinated collaboration with our client’s production team.

Our expertise in managing the continuous flow of assets, samples and files throughout the production cycle while coordinating the page production of multiple versions in just a few short weeks for each catalog is key to meeting the expectations of this valued client of ours for more than 27 years.