Front-End Web Development
Web Design and Strategy
Based in Mulvane, Kansas – in the heart of the aerospace engineering and manufacturing region, CMJ Manufacturing, Inc. produces precision machining of close tolerance components for the Aerospace, Defense and Industrial industries.
CMJ’s processes include CNC Lathes, CNC Mills, Broaching and Gear Cutting of Specialty Metals (Inconel, Titanium, Nitronic and Magnesium) as well as Aluminum, Steel, Iron, Brass, Bronze and Copper. CMJ’s staff offers 100+ years of engineering and machining experience along with a can-do attitude in providing affordable manufacturing services.
CMJ was providing an increasing number of clients with outstanding work… but they had NO identity, NO web presence and NO marketing. Increasing opportunities to serve the rewarding – yet competitive – defense marketplace required a more ‘professional’ presence. Their reputation was their biggest selling point – but without a way to effectively SHOW their experience, they risked losing out to more savvy competitors.
Working within a very short timeframe, Custom Direct developed the new BRAND IDENTITY for CMJ, including the logo and color scheme. We developed an extremely user-friendly, WordPress-based website that immediately showcases their skill at working in different industries – with rare or specialty metals. Our photography, retouching and organized method of displaying samples of their unique, custom work products helped to immediately qualify CMJ as a viable resource for their target industries.
Key, too, was the need to add the necessary (but lengthy) equipment listing – to ‘prove’ that the work shown was capable of being produced in-house, an important attribute when working with defense and aerospace contractors. Using a simplified drop-down menu we were able to ‘showcase’ the equipment a customer might be searching for, without adding clutter or confusion.
CMJ is very pleased and remains a loyal client of Custom Direct.