Digital Marketing

Digital Marketing_500x300Technology and the evolving digital landscape have changed and continue to change the way people access information and make decisions. Organizations large and small have benefited from increased flexibility to reach and communicate with more people.

Digital Strategy

As with anything else, it’s normally not the best idea to jump into the deep end of any kind of business decision. We help develop a digital strategy to determine the appropriate communication channels and tools to effectively meet your organization’s marketing goals.

There are more active mobile devices in the world than there are people. Mobile technology is one of the fastest growing industries – going from zero to over 7 billion devicess in less than three decades. Nearly 2 billion of those people are accessing the Internet using their mobile devices, exceeding the number of people using desktop devices for Internet access. Recognizing the mobile trends, Google gives preferential ranking for mobile-friendly, responsive websites.

Whether your goal is to drive traffic to your local business by making it easy for people to find you (and relevant information about your business) on-the-go or to capture the attention of someone making purchase decisions on their tablet while enjoying their morning coffee, Custom Direct will help you determine the right course of action. From mobile optimized websites and mobile applications to email campaigns and mobile display advertising, we can help you tap into this continually growing user market.

Website Design + Development

Whether you need a brochure website to showcase your business’ talents and services, a transactional e-commerce website to sell your products, a landing page or microsite to support a targeted campaign, or a custom web application to help you manage business processes, Custom Direct will work to understand your business and produce an effective, search engine optimized, mobile-friendly and user-friendly website to meet your marketing needs. Check out some of our work.

Search Engine Optimization (SEO) + Search Engine Marketing (SEM) + Social Media Marketing 

These are some of the ways to get your website (or other web presence) to work for you by driving new prospects and converting those visitors into customers (or donors). Think of your website as a living, breathing animal. You must nurture and continue to feed it relevant, valuable content for your target audience in order see measurable results and maintain your desired customer outcomes.

Our dedicated team of expert SEO, Paid Search and Social tacticians combine the latest digital trends, SEO technology and pay-per-click (PPC) advertising best practices with creative intelligence to develop an Internet marketing strategy to help your website reach the top positioned results of search engines such as Google, Yahoo and Bing, and deliver a positive ROI.

Email Marketing

While direct mail may generate the highest response rates of all direct marketing vehicles, email posts the highest return on investment, according to the Direct Marketing Association’s 2012 annual response rate report.

According to the study, response rates for letter-sized direct mail sent to house files was 3.4%, more than 30 times the 0.12% response rate for email. But email’s ROI was 28.5% compared to 7% for direct mail.

So what? Email’s high ROI and relatively low cost of entry allow you, the marketer, to do MORE with LESS, while continuing to TEST new and better methods to reach your target audience and generate a response. But too much of a good thing can be lead to bad things – SPAM. Don’t end up blacklisted because you (unwittingly) sent spam. Be smart. Be targeted. Work with Custom Direct.

Video

Videos can be compelling and personal, and they can help you build trust. Let our creative team develop a plan with your desired message and target to help demo your business or products in action, produce a helpful how-to video, or simply tell your story.

OK, so you’ve invested the time and money to produce a stellar video. Now what? Promote it – on your website, your YouTube channel, on your other social media pages, and via other marketing channels. The search engines like videos. You may have found video search results will sometimes appear before organic website listings. Our team of search experts will help promote your videos to give you the competitive edge you need.

Web Analytics + Reporting

We develop web strategies that we believe will maximize your ROI backed by research and industry experience. We understand that customer behaviors change, and we track those behaviors on your website with Google Analytics to determine what’s working, what’s not and what we need to do to maximize the return on your marketing investment.

  • Joyce Hothan, Executive Director
    As a non profit organization telling our story is so important to us. The Custom Direct Team spent a lot of time listening to us in order to capture the essence of our mission and organize our website in  a way that tells our story efficiently and effectively. We couldn't be happier with the product! Your responsiveness allowed us to move the project from start to finish without delay. Thanks for your high degree of professionalism, wonderful team work, understanding of our resources and passion for helping us improve our social media message!
    Joyce Hothan, Executive Director
    Glen Ellyn Children's Resource Center
  • Jill Foucré
    The leadership and staff at Custom Direct have been instrumental in all phases of the relaunch of the Marcel’s website. Because they understand our business so well and are aligned with our functional and stylistic needs, we were able to go from concept to design to implementation in a very reasonable amount of time. The team at Custom Direct is creative, resourceful, budget conscious, flexible, and reliable. When challenges are encountered, they find solutions rather than simply reporting on the challenge. They answer the questions I don’t think to ask and they stay focused even when I create distractions or ask them to research something that ends up being an unimportant detour. Custom Direct is a key partner to our growing business.
    Jill Foucré
    Marcel’s Culinary Experience
  • Elisabeth Landt
    Custom Direct worked closely with us at The Quarry Cable Park as we launched our new website. They were able to help us design, brand, and launch a fantastic website which is not only user-friendly, but seamlessly incorporated changes that we made along the way. We riddled the team with challenges and they went above and beyond to quickly find solutions. They had the ability to ease our minds and the expertise to balance our needs and wants. The Custom Direct team exceeded our expectations and we look forward to continuing to work with them in the future.
    Elisabeth Landt
    The Quarry Cable Park & Grille
  • Maynard Wood
    We enlisted the help of Custom Direct to modernize existing literature and develop new brochures for our participation in a trade show as well as for use in our sales efforts through our field sales force. It was a pleasure working with Custom Direct. They developed three brochures that were creative and of high quality. We were extremely pleased with their performance and are going to involve them in more of our literature and marketing projects.
    Maynard Wood
    Torque Technologies, Inc.
  • Jen Nelson
    Custom Direct’s strength is not only that they provide collaborative design, coordination of photography and complete follow through to the printed piece, but the high standards of the quality they produce are hard to duplicate in the marketplace. Another thing that helps alleviate my stress is that I have no worries once Custom Direct has committed to a project. They do it, do it well and have hit every single deadline (and there have been some really ‘there’s no way they’re going to pull this off’ deadlines)!
    Jen Nelson
    Colony Brands
  • Robert Levy
    We hired Custom Direct to modernize our corporate logo. They did such a great job, we decided to use them to create a corporate capabilities piece. Next, they designed our signage for trade shows and the graphics for our booth. We are always pleased with their professionalism, creativity and attention to detail. They go above and beyond the call of duty to ensure they get us what we need ahead of our deadline and right on budget. I recommend them to anyone seeking a creative/corporate communications firm!
    Robert Levy
    Tele Business USA
  • Brian Hartman
    From the start, Custom Direct took the time to understand our business, our needs, as well as our clients’ needs (Bank of America; First National Bank of Omaha). The outcome of this insight has not only led to the proverbial ‘meeting and exceeding expectations’, but setting a standard and level from which we rate our other vendors. Custom Direct offers us a partner with a deep understanding of creative and production. More importantly, Custom Direct offers the people and resources that care about our clients as much as we do.
    Brian Hartman
    Inte Q – formerly SHC Direct, LLC
  • Barbara Babler
    Custom Direct has been a valuable partner to The Swiss Colony for more than 25 years. They have provided valuable problem-solving research, direction and support in printing, prepress, art direction and photography projects. We look forward to their continued support.
    Barbara Babler
    Colony Brands - The Swiss Colony
  • Darrin Schmidt
    In converting our workflow from in-house to an external partner, Custom Direct made the transition as painless as possible. The professionalism of this group is second to none. It has been a pleasure to work with them and we look forward to continuing our association.
    Darrin Schmidt
    Rite at Home Healthcare Products, LLC
  • Ursula Andreasen
    I just wanted to thank you and your staff for designing my new web site. It turned out beyond my wildest dreams and has brought many complements from my staff and clients. The new design so complements my operation and it has already brought many clients to my shop.
    Ursula Andreasen
    Ursula Hair Design, The North Shore’s Premier Hair Salon
  • Michelle Bailey
    When working with Custom Direct on a project I feel like they are part of the AMP team. For the past four years we have worked together on what I consider a huge project. It involves over 400 images each year, some come in as film, others are digital. And did I mention it falls in my very busiest part of the season? But Custom Direct makes the process pretty painless. They truly are pros when it comes to color. And what really makes everyone happy here is they are competitive with pricing and I have never had any surprises at billing time.
    Michelle Bailey
    Andrews McMeel Publishing
  • Karyl L. Mandel
    After over 35 years, we changed our name, moved our offices and needed a new identity – quickly. Custom Direct was able to guide us through the process with their creativity, timeliness and professionalism. Their follow-through, attention to detail and personal consideration for our needs was extraordinary.
    Karyl L. Mandel
    Teitelbaum & Mandel, Ltd.
  • Kelly Carlson
    The team at Custom Direct goes that extra mile and have become an invaluable and trusted part of our marketing team here at AMES Taping Tools.  We’ve been working with them on a wide array of projects including (but not limited to) retail sales circulars, advertising materials and website maintenance.   They really embrace the brand and help maintain the brand integrity in any request we’ve sent their way.  In addition, they treat each request with a sense of urgency that has been unmatched and we couldn’t be happier with the results.
    Kelly Carlson
    AMES Taping Tools.
  • Cheryl Murphy
    We have worked with Custom Direct for over 4 years.  They have an excellent creative eye and our magazine looks so much better than it did before.  Custom Direct took the time to understand our business and our clients and they help us throughout the entire publishing process.  If I ever forget anything, they remind me and make sure each issue is complete.  They are organized, meet deadlines, and their process makes it very easy to work with them. I highly recommend Custom Direct for magazine layout, design, and publishing.
    Cheryl Murphy
    Community Associations Institute - Illinois