A word about outsourcing vs. in-house…In any economy outsourcing is probably a better solution than an in-house marketing - design department. In a weak economy it makes even more sense. With an in-house department, unless you’re using those services every single day of the week, you’re wasting money. Outsourcing, on the other hand, means you have no payroll and tax expense, no capital investment, no fixed costs until you actually have the need for marketing expertise, design and production. So outsourcing gives you a variety of things that all look good on your bottom line… cost reduction, operational flexibility, the ability to move quickly and adjust your marketing on the fly, and a pool of talented experts with world-class credentials. An Outside Firm Can Work Smarter‚ Work Harder |